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The solution to digital recruitment.

Ability Consulting is a leading staffing consultancy specialising in the delivery of Digital, Technology and Creative professionals across the UK.

Client
Ability Consult Ltd,
London
Industry
Recruitment
Role
Brand Identity
pink Ability Consulting logo
Top view of white and turquoise Ability Consult business cards
We were asked to develop a fresh approach for the new company's branding, and to provide a strong foundation to build on going forward.

By creating a monogram out of the 'ili', we were able to highlight the customer focused nature of Abiliy's service offering, as well as the competitive nature of the recruitment sector. We chose a clear and bold typeface to create the logo, opting for lowercase to give a youthful and energetic feel.

Large crowd of people walking through London
White Ability Consulting logo on a yellow background
Blue Ability icon geometric drawing
Hand drawing geometric Ability logo on a notebook
The monogram serves as a great shorthand for the brand itself, providing a strong, recognisable identity that can be used throughout Ability's marketing strategy.

The bright colour palette allowed us to continue the clear and youthful feel to the branding, as well as giving us flexibility to use the new branding in different situations. We coupled the new identity with a striking corporate image to create more of an impact. The top-view image of hands gripping a red coffee mug, gives a trustworthy and inclusive feel to the brand.

Stationery for Ability Consult in blue colour variation with letterhed, business card, CD cover, pen, folder and packaging
Large wall covering with Ability consult logo overlayed with hands gripping a mug of tea
Top view of pink Ability Consult business cards
Laptop screen displaying the facebook page with turquoise Ability Consult icon and main mug image
“ Matt was great from the get-go! He listened, gave great opinions and shared his knowledge. Friendly and responsive. Matt created a brand that we're super happy with and I'd fully recommend him. ”
Aaron Li
Director - Ability Consult
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